Episode 05: Ron Perkins: Building a Succesful Sales Team
In this conversation, Jason Case interviews Ron Perkins, who shares his extensive background in the oil industry, his transition from various roles into sales, and his experiences working in both family-run businesses and large corporations like Circle K. Ron discusses the importance of mentorship, the challenges of corporate culture, and the strategies he employs in building and onboarding a successful sales team. In this conversation, Jason Case discusses the importance of optimizing sales onboarding processes, fostering a supportive sales culture, and effectively handling customer relationships. He emphasizes the need for strong communication and teamwork between sales and operations to create value beyond just pricing. The discussion also highlights the significance of mentorship and learning from mistakes to build lasting customer trust.
Ron Perkins was named Director of Sales of ROC in 2022. Prior to ROC, Ron has worked in variety of positions and roles giving him a keen understanding of the industry. Ron started in the industry in 1988, as a yardman, warehouse manager, fuel and lubricant supply chain, then into driving, dispatch, cardlock inventory, and then ultimately landed in Sales. Ron has experience in the retail sector in branding Mobil, Circle K, Shell, and 76 stations. Additionally, he has Wholesale distribution expertise in unbranded fuels as well as lubricants selling Phillips 66, Chevron, Shell, and Mobil lubricants. Ron holds various lubricant certifications and has been awarded the Phillips 66 MVP Sales Award multiple years.